How Crisis can be Managed by Brands

A crisis is a risk affecting an organization’s operations, stakeholder’s reputation within the company or in the industry. 

If not managed appropriately then it can have non- repairable damaged outcomes for the lifetime. The primary concern in India is public safety. Failure to mitigate public safety can intensify the damage from a crisis. Reputation and financial concerns are considered after public safety has been addressed. 

Crisis management firms in India follow some best practices in mitigating risk through proper communication and they are-

• Planning in detail for responses to as many potential crises as possible.

• Establish well proof surveillance system to detect early warning signs of any foreseeable crisis. 

• Establishing and training a crisis management team 

• Involving as many stakeholders as possible in all planning and action stages for error-free and seamless communication

Crisis Management experts of Genesis Burson- Marsteller help our clients prepare for and, when needed, respond effectively to unforeseen issues and crisis situations. They communicate proactively with confidence and transparency in times of crisis minimises damage to corporate reputation.

GBM offers complete range of crisis readiness, response and recovery capabilities wherever needed. The crisis preparedness and training programmes ensure that clients have the structures, tools and resources in place to prevent crises where possible and successfully navigate them.