What is Crisis Management? A crisis is a sudden and unexpected turn of events unforeseen by an organization. The timely and effective management of which is called crisis management. Crisis Management Firms in India are usually full service agencies that handle crisis management as part of the entire gamut of PR and Marketing expertise.
Crisis Management Firms in India are employed for their effective course of dealing with sudden and unexpected events which disturbs the employees, organization as well as external clients. There are three elements to a crisis:
1. Threat to the organization
2. Element of surprise
3. A short decision time to act on any disturbance.
Crisis management firms in India employ a well thought of strategy to handle crises that include clear roles and responsibilities and process related organizational requirements company-wide. The response shall include action in the following areas: Crisis prevention, crisis assessment, crisis handling and crisis termination.
The aim of crisis management firms is to be well prepared for crisis, ensure a rapid and adequate response to the crisis, maintaining clear lines of reporting and communication in the event of crisis and agreeing rules for crisis termination. A well-defined strategy is responsible for many major crises’ being averted in a timely fashion.
